Studies by the Competence Center for on-the-go Consumption

Since 2008, the Competence Center for on-the-go Consumption has published four scientific studies. Here you will find an overview of the various publications and their main findings, and you can download the entire studies.

Kanalwahl- und Kanalwahrnehmung in Europa, 2015

Sabine, this post needs a summary in English of the study. You post this in the ‘Excerpt’ box for the study in Posts, which you will find on the left, below the main text box and above ‘Custom Fields’.

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Study: "A question of taste: Mobility types and their on-the-go consumption", 2013

In the fourth study of the Competence Center for on-the-go Consumption, Prof. Dr. Benoit focussed on convenience and mobility, and surveyed consumers about their mobility behaviour and consumption of convenience products.

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Study: "Kiosks in Germany – taking stock", 2010/2011

In the third study of the Competence Center for on-the-go Consumption, Prof. Dr. Benoit investigated the kiosk environment in Germany.

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Study: "Convenience in Europe: On-the -go consumption – products, channels and their perception", 2009

Country focus: Germany, Austria, Switzerland

In the second study of the Competence Center for on-the-go Consumption, the various providers involved in on-the-go consumption were studied further.

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Study "Convenience in Europe: On-the-go consumption – motives, demands and needs of consumers", 2008

This first study by the Competence Center for on-the-go Consumption lays the foundation for the further scientific work. Convenience was defined and the convenience consumer was placed under the magnifying glass.

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