Studies by the Competence Center for on-the-go Consumption
Since 2008, the Competence Center for on-the-go Consumption has published four scientific studies. Here you will find an overview of the various publications and their main findings, and you can download the entire studies.
Sabine, this post needs a summary in English of the study. You post this in the ‘Excerpt’ box for the study in Posts, which you will find on the left, below the main text box and above ‘Custom Fields’.
In the fourth study of the Competence Center for on-the-go Consumption, Prof. Dr. Benoit focussed on convenience and mobility, and surveyed consumers about their mobility behaviour and consumption of convenience products.
In the third study of the Competence Center for on-the-go Consumption, Prof. Dr. Benoit investigated the kiosk environment in Germany.
Study: "Convenience in Europe: On-the -go consumption – products, channels and their perception", 2009
Country focus: Germany, Austria, Switzerland
In the second study of the Competence Center for on-the-go Consumption, the various providers involved in on-the-go consumption were studied further.
Study "Convenience in Europe: On-the-go consumption – motives, demands and needs of consumers", 2008
This first study by the Competence Center for on-the-go Consumption lays the foundation for the further scientific work. Convenience was defined and the convenience consumer was placed under the magnifying glass.